Hello!
With over 10 years of experience in the software and mobile gaming industry covering project coordination, production, and client-focused delivery, I have a strong background in leading cross-functional teams and managing end-to-end project lifecycles. I have worked extensively with development, QA, design, and business teams using Agile and hybrid methodologies to ensure timely and high-quality outcomes. Throughout my career, I have served as the primary liaison for managing project requirements, gathering feedback, resolving issues, and ensuring consistent communication. My experience with international teams, along with tools such as Google Workspace, Asana, and Slack, enables me to handle multiple stakeholders and maintain transparency across all levels of execution. I am confident that my project management expertise, client relationship skills, and commitment to structured delivery make me a strong fit for any organization.
NOMAN ALI ASHRAF
Senior Project Coordinator | Product Owner | Game Producer | Agile & Hybrid Methodologies | Scrum Master | Project Management | Collaboration Tools: Asana, Google Workspace, Slack
+92-345-5944449
Email:
Address:
Rawalpindi, Pakistan
Detailed Profile:
Phone:
EXPERIENCE
JUNE 2023 - DEC 2025
9D Technologies
Senior Project Coordinator
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Coordinate with development, design, marketing, and QA teams throughout the Software, Apps, and Games Development Life Cycle (SDLC) to ensure the delivery of high-quality release candidates
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Manage international, cross-functional teams using Asana, Google Workspace, and Slack, ensuring clear communication, structured backlog and to-do process management, and full visibility for end-to-end project tracking across all ongoing initiatives
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Worked on product strategy and roadmap, driving new feature development and iterative improvements across multiple systems and components
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Launched Mobile game’s MVP, which was a great success with users
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Designed as-is and to-be business processes while creating detailed project plans and process flows in Figma
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On the software / app development side, I was actively involved with four agile engineering teams working on different components of product development
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Monitored product performance through Google Analytics, analyzed KPI trends, and translated insights into actionable decisions
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Develop and execute ad monetization strategies to maximize revenue across mobile game titles
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Manage end-to-end game publishing on Google Play Store and Apple App Store, ensuring compliance with all developer policies
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Collaborate with design team to create interactive wireframes and prototypes in Figma to visualize user journeys and system interfaces
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Design and propose technical solutions that align with business objectives and architecture
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Attend and present at Design and Change Authority meetings to provide technical insights and ensure solution alignment
JUNE 2018 - MAY 2023
Game Producer, ADs Monetization Manager
Rockville Technologies
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Managed monetization across multiple ad networks, including AdMob, Unity, Facebook, AdColony, IronSource, and AppLovin
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Planned, produced, and published mobile games on Google Play, Apple App Store, Amazon Store, and Huawei Store
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Oversaw app/game publishing processes, QA planning, and release workflows (internal, alpha, beta, and production)
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Monitored ANRs, crashes, and performance issues, coordinating fixes with development teams.
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Tracked user analytics and acquisition insights using Firebase Analytics to guide product and marketing decisions
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Managed in-app purchases setup, pricing, distribution, content rating, and store listing optimization
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Conducted review and rating analysis to improve user satisfaction
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Ensured compliance with Google Play policies and managed Google Ads campaigns
FEBRUARY 2015 - MAY 2018
Project Coordinator
Skippy Apps Pty Ltd
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Led ASO for Google Play and Apple App Store to improve visibility and downloads
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Served as Project Coordinator for mobile game design and development projects
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Designed game environments and assisted in game planning and conceptualization
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Managed AdMob, Unity, and Heyzap accounts for monetization and ad operations
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Coordinated development workflows and supported business development for IT products
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Worked in an Agile team, collaborating on cross-functional projects to ensure timely delivery and quality outcomes
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Organized weekly sprint planning for requirements gathering and analysis
EDUCATION
2007-2011
Bachelors
International Islamic University, Islamabad
Business Administration and Information Technology Management
2.93/4.00 CGPA
2005-2007
Intermediate
F G Sir Syed College, The Mall, Rawalpindi
Higher Secondary School Certificate
Intermediate in Computer Science
647/1100
2003-2005
Matriculation
F G Secondary Public School Rawalpindi
Secondary School Certificate
Computer Science
688/1050
PLATFORMS
